Loser's first brewing in 2009 was a collaboration between Elysian and Sub Pop, and was served backstage at the indie label's celebration festival held at Marymoor Park, where such classic Sub Pop acts as Mudhoney, Low and Green River played, along with more modern stalwarts such as Iron and Wine and the Fleet Foxes. Bottled Loser bore the slogan "Corporate Beer Sucks," a reference to the shirt (Corporate Rock Sucks) worn by Kurt Cobain when Nirvana first graced the cover of Rolling Stone. It has come back every year since as a summer seasonal, with later labels reading "Corporate Beer Still Sucks," a nod to the second Nirvana RS cover appearance.
The Loser six-pack carrier, mother case box and tap sticker are generic white with stencil-effect lettering like the crates holding touring bands' equipment. There's no end of cleverness when local alternative institutions like Sub Pop and Elysian get together.
THE ELYSIAN BREWING CREW