Wednesday, June 20, 2012

Elysian Brewing's LOSER Pale Ale is ready to rock!

Seattle's Elysian Brewing is here to say, "Corporate beer still sucks!" What better way to prove it, than with our limited release summer seasonal, LOSER Pale Ale. Now in its fourth year of celebrating Sub Pop Records' twentieth anniversary with Loser Pale Ale, Elysian Brewing announces the release of this year's Loser in 12 ounce bottles! Loser is a distinctive NW style pale ale brewed with Sorachi Ace and Crystal hops. It has light tropical flavors, balanced with a crisp malt-hop finish, weighing in at 7% ABV and 50 IBU's. Available in 6 packs, 22oz and Draft. 

Loser's first brewing in 2009 was a collaboration between Elysian and Sub Pop, and was served backstage at the indie label's celebration festival held at Marymoor Park, where such classic Sub Pop acts as Mudhoney, Low and Green River played, along with more modern stalwarts such as Iron and Wine and the Fleet Foxes. Bottled Loser bore the slogan "Corporate Beer Sucks," a reference to the shirt (Corporate Rock Sucks) worn by Kurt Cobain when Nirvana first graced the cover of Rolling Stone. It has come back every year since as a summer seasonal, with later labels reading "Corporate Beer Still Sucks," a nod to the second Nirvana RS cover appearance.

The Loser six-pack carrier, mother case box and tap sticker are generic white with stencil-effect lettering like the crates holding touring bands' equipment. There's no end of cleverness when local alternative institutions like Sub Pop and Elysian get together.

Rock on!!