Monday, March 26, 2012
OMISSION Beer: Gluten Free by Widmer!
Good news on the horizon for gluten-intolerant beer lovers! The growing trend of gluten free beers (New Planet in Colorado, Harvester in Portland, Green's in the UK) is now joined by hometown brewery Widmer!
Coming Soon to Oregon
“Drinking is Believing”
PORTLAND, Ore. – March 26, 2012 – This spring, Craft Brew Alliance will launch Omission Beer, the first craft beer brand in the United States focused exclusively on brewing great-tasting craft beers with traditional beer ingredients, including malted barley, that are specially crafted to be gluten-free. Omission beers are brewed by Widmer Brothers Brewing in Portland, Ore., which uses a proprietary brewing process to reduce the gluten levels to well below the widely accepted international gluten-free standard of 20 parts per million (ppm) for food and beverages. (The international gluten-free standard was set forth by the Codex Alimentarius Commission, which was created in 1963 by the Food and Agriculture Organization of the United Nations and the World Health Organization.) Omission Beer is expected to release the first beers in its portfolio, which will be available only in Oregon, on April 2.
“Developing great-tasting, authentic craft beers that happen to be gluten-free was a personal mission for our brewmaster and me, and it’s a mission that our team really got behind. The launch of Omission Beer is a game changer for celiacs and the craft beer community,” said Terry Michaelson, CEO of Craft Brew Alliance. “As a 12-year celiac and longtime craft beer enthusiast, I’m thrilled to introduce two delicious craft beers that can be enjoyed equally by those who are affected by gluten sensitivities and those who are not.”
Unlike many other gluten-free beers currently available, Omission beers are not brewed with sorghum, rice, tapioca, buckwheat or quinoa; they are brewed using traditional beer ingredients: malted barley, hops, water and yeast.
“Omission Beer has been a work in progress for the last six years,” said Joe Casey, brewmaster at Widmer Brothers Brewing. “My wife was diagnosed as a celiac in 2006, and since then, we’ve made it our mission to brew a great-tasting craft beer using traditional beer ingredients that everyone of legal drinking age could enjoy. After years of hard work, mission accomplished.”
Gluten-Free Guarantee, Every Batch Tested:
Each batch of Omission Beer is tested by an independent lab to ensure that all Omission beers contain well below 20 ppm of gluten. Gluten levels in Omission beers are tested using the R5 competitive ELISA test. Beer will not be released to consumers until test results are received and after an extended quality assurance hold.
About Omission Beer
Omission Beer is a new brand of gluten-free craft beers, available only in Oregon. Brewed by Widmer Brothers Brewing in Portland, Ore., Omission is the first craft beer brand in the United States focused exclusively on brewing great-tasting craft beers with traditional beer ingredients, including malted barley, that are specially crafted to be gluten-free. Each batch of Omission Beer is tested using the R5 competitive ELISA test to ensure that it contains gluten levels that are well below the international standard for gluten-free of 20 ppm. Drinking is believing.
About Craft Brew Alliance
Craft Brew Alliance was formed with the merger of leading Pacific Northwest craft brewers Widmer Brothers Brewing and Redhook Ale Brewery in 2008. With an eye toward preserving and growing one-of-a-kind craft beers and brands, CBA was joined by Kona Brewing Company in 2010. For more information about CBA, visit craftbrew.com.